Only Property developed a PR campaign targeted at consumer and trade media. A comprehensive launch strategy was developed for Merchant Homes’ flagship first development and an ongoing PR planner is in place to make sure each of the company’s projects hits the right media spots. Creative ideas have generated features and news stories both in the property press and wider consumer media.
Our campaign has secured widespread coverage for Merchant Homes across all key property pages in Scottish national, regional and local titles, as well as trade publications. Each item of press coverage has resulted in sales leads and partnership projects have been won and strengthened with the support of excellent media cuttings.